David Newton

David Newton is a Principal Marketing Scientist at Stratagem Insights, with over 14 years of dedicated experience transforming complex data into actionable marketing strategies. Her expertise lies particularly in predictive analytics for customer lifetime value and sophisticated multi-touch attribution modeling, enabling businesses to precisely allocate resources and cultivate lasting customer relationships. Before joining Stratagem Insights, David honed her skills at Acuity Analytics, where she was instrumental in developing a groundbreaking attribution framework that consistently delivered significant ROI improvements for their diverse client portfolio. She holds an M.S. in Applied Statistics from Stanford University, which underpins her rigorous, data-first approach to marketing challenges. David's professional philosophy centers on demystifying analytics, making complex methodologies accessible and practical for marketing professionals. Readers can expect her articles to provide clear, evidence-based insights, actionable frameworks, and innovative techniques for measuring and optimizing marketing performance in today's dynamic digital landscape