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Data-Driven Marketing: 5X ROI by 2026?

By David Newton July 17, 2026 1 Mins Read

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While the initial setup of data collection and analysis tools can be an investment, the return on that investment often far outweighs the costs. By optimizing campaigns, reducing wasted ad spend, and identifying high-value customer segments, data-driven marketing typically leads to increased efficiency and profitability. Many affordable tools and platforms are available for smaller businesses to start their data journey without breaking the bank.

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David Newton

Principal Marketing Scientist

David Newton is a Principal Marketing Scientist at Stratagem Insights, bringing over 14 years of experience in leveraging data to drive strategic marketing decisions. She specializes in predictive modeling for customer lifetime value and attribution analysis, helping brands optimize their marketing spend and deepen customer engagement. Her work at Acuity Analytics led to the development of a proprietary multi-touch attribution model that increased ROI by 25% for key clients. David is also the author of "The Data-Driven Customer Journey," a seminal work in the field

Data-Driven Marketing: 5X ROI by 2026?

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