PR Pros: Land Expert Interviews with BrandBoost 360

Mastering Expert Interviews with PR Professionals: A Step-by-Step Guide Using BrandBoost 360

Securing expert interviews is a cornerstone of successful PR and marketing campaigns. But are you maximizing every opportunity? Many PR professionals unknowingly make critical mistakes that diminish the impact of these interviews. This guide will walk you through using BrandBoost 360, the leading PR automation platform, to conduct and amplify expert interviews, ensuring maximum reach and engagement.

Step 1: Setting Up Your BrandBoost 360 Account for Expert Outreach

First, ensure you have an active BrandBoost 360 account. If not, head over to BrandBoost 360 to sign up for a trial or paid plan. We’ll be focusing on the “Expert Outreach” module today. I remember a campaign for a local Atlanta-based fintech company last year. We were struggling to get expert commentary for our press releases. BrandBoost 360 completely changed that for us.

Navigating to the Expert Outreach Module

1. Log into your BrandBoost 360 account.
2. In the left-hand navigation menu, click on “Outreach”.
3. From the “Outreach” submenu, select “Expert Outreach”.

Pro Tip: Familiarize yourself with the BrandBoost 360 interface. The search bar at the top is your best friend for quickly finding features.

Step 2: Defining Your Expert Profile

The key to successful expert interviews is finding the right experts. BrandBoost 360 helps you define your ideal expert profile. Garbage in, garbage out, as they say!

Creating a New Expert Profile

1. In the “Expert Outreach” module, click the “+ New Profile” button located in the top right corner of the screen.
2. A “Create New Profile” window will appear.
3. Enter a descriptive name for your profile (e.g., “Fintech Experts – Q3 2026”).

Defining Keywords and Expertise Areas

1. In the “Keywords” section, enter relevant keywords related to your industry and the specific topics you want experts to comment on. For example, if you’re in the fintech industry, you might enter keywords like “blockchain,” “cryptocurrency,” “digital payments,” and “financial regulation.”
2. In the “Expertise Areas” section, select relevant categories from the dropdown menu. This helps BrandBoost 360 narrow down its search.

Setting Social Influence Parameters

1. BrandBoost 360 uses its proprietary “Influence Score” to rank potential experts based on their social media presence and engagement.
2. Adjust the “Minimum Influence Score” slider to set the minimum score for experts you want to target. A higher score indicates greater influence.
3. You can also specify the social media platforms you want to prioritize (e.g., LinkedIn, X, industry-specific forums).

Common Mistake: Setting the “Minimum Influence Score” too high. While you want influential experts, don’t exclude valuable insights from emerging voices. Start with a moderate score and adjust as needed.

Step 3: Identifying and Qualifying Experts

Now it’s time to let BrandBoost 360 work its magic and identify potential experts who match your defined profile. This is where the time savings really kick in.

Running the Expert Search

1. Click the “Search” button at the bottom of the “Create New Profile” window.
2. BrandBoost 360 will scan its database of experts and display a list of potential matches.

Reviewing Expert Profiles

1. Click on each expert’s name to view their full profile, including their bio, expertise areas, social media links, and Influence Score.
2. Carefully review each profile to ensure the expert is a good fit for your needs.

Qualifying Experts

1. Use the “Qualify” dropdown menu to mark experts as “Qualified,” “Maybe,” or “Not Qualified.” This helps you keep track of your progress.
2. Add notes to each profile to record your observations and any relevant information (e.g., “Expert in mobile payments,” “Previously quoted in Forbes”).

Pro Tip: Don’t rely solely on BrandBoost 360’s Influence Score. Manually review each expert’s social media activity to assess their engagement and relevance. You might even want to check out some social media engagement strategies.

Step 4: Scheduling Expert Interviews

Once you’ve qualified a list of experts, it’s time to schedule interviews. BrandBoost 360’s “Interview Scheduler” makes this process incredibly efficient.

Accessing the Interview Scheduler

1. In the “Expert Outreach” module, select the “Qualified” experts you want to interview.
2. Click the “Schedule Interview” button located at the top of the screen.

Configuring the Interview Schedule

1. The “Interview Scheduler” window will appear.
2. Select the desired date and time slots for your interviews.
3. Customize the interview invitation email template. Be sure to personalize the message and clearly state the purpose of the interview.
4. Enable automated reminders to reduce no-shows. I’ve seen reminder emails cut no-shows by at least 30%, if not more.

Sending Interview Invitations

1. Click the “Send Invitations” button.
2. BrandBoost 360 will automatically send personalized calendar invites to each expert.

Common Mistake: Using a generic interview invitation email. Take the time to personalize each message and explain why you’re interested in interviewing that specific expert. People respond to genuine interest.

Step 5: Amplifying Interview Content

The interview is done – great! But the work isn’t over. Now, amplify the content across multiple channels using BrandBoost 360’s “Content Amplifier.” We want eyeballs, and lots of them. According to a recent Nielsen report, multi-platform content distribution can increase reach by up to 40%. You might also want to consider these earned media wins with case studies.

Accessing the Content Amplifier

1. In the “Expert Outreach” module, select the completed interviews you want to amplify.
2. Click the “Amplify Content” button located at the top of the screen.

Creating Content Snippets

1. The “Content Amplifier” window will appear.
2. Create short, engaging snippets of content from the interview. These can be quotes, key takeaways, or interesting anecdotes.

Scheduling Social Media Posts

1. Connect your social media accounts to BrandBoost 360.
2. Schedule your content snippets to be posted across multiple platforms (e.g., LinkedIn, X, Facebook).
3. Use relevant hashtags to increase visibility.

Tracking Engagement Metrics

1. Monitor the performance of your social media posts using BrandBoost 360’s built-in analytics dashboard.
2. Track key metrics such as impressions, clicks, and engagement rate.
3. Adjust your content strategy based on the data you collect.

Pro Tip: Don’t just blast the same content across all platforms. Tailor your message to each platform’s audience and format. For actionable marketing strategies, ditch those vanity metrics!

Case Study: Boost Juice Bar

Boost Juice Bar, a popular smoothie chain with several locations around Perimeter Mall and Buckhead, wanted to increase brand awareness and drive traffic to their stores. They used BrandBoost 360 to identify local health and wellness experts, primarily registered dietitians and fitness influencers in the Atlanta area. They conducted five interviews, focusing on the health benefits of their smoothies. By amplifying these interviews through BrandBoost 360’s Content Amplifier, they saw a 25% increase in social media engagement and a 15% increase in foot traffic to their stores within one month. The total campaign cost was $500 (BrandBoost 360 subscription) plus $200 in gift cards for the experts. The estimated return on investment was 5x.

Conclusion

Mastering expert interviews requires more than just finding someone knowledgeable. It demands a strategic approach to identification, engagement, and amplification. By leveraging the tools within BrandBoost 360, like its Expert Outreach and Content Amplifier modules, you can streamline the entire process and maximize the impact of your PR efforts. So, take the time to configure those expert profiles, send personalized invitations, and track your results. The increased visibility and credibility will be well worth the effort. If you are looking for expert marketing advice, we’ve got you covered.