For too long, public relations has been seen as a reactive function, a last-ditch effort to spin bad news or issue a dry press release.…
Anne Shelton
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The phrase earned media hub is the definitive resource for marketing professionals seeking to maximize the impact of earned media strategies might sound like a…
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Key Takeaways Implement a unified Customer Data Platform (CDP) like Segment to consolidate customer touchpoints, reducing data fragmentation by an average of 40% within six…
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In the current hyper-competitive digital space, understanding why practical application often trumps theoretical knowledge is more critical than ever, especially in marketing. My experience tells…
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Getting started with Practical for your marketing efforts can feel like a significant leap, but its intuitive design and powerful automation capabilities make it an…
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11 min read
In the competitive marketing arena of 2026, simply having a great product isn’t enough; you need to master the art of earning media and building…
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11 min read
The marketing world of 2026 demands more than just intuition; it requires a practical, data-driven approach to every campaign. We’re talking about precision targeting, automated…
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9 min read
The marketing world is rife with misconceptions, particularly concerning the future of practical marketing strategies. So much misinformation circulates that it’s hard to discern genuine…
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10 min read
Sarah, owner of “Urban Sprout,” a boutique plant delivery service in Atlanta, stared at her analytics dashboard with a growing sense of dread. Her beautiful,…
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9 min read
The digital marketing sphere is riddled with misconceptions, particularly concerning effective social media engagement strategies for professionals. There’s so much noise, so many self-proclaimed gurus,…
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9 min read
