A staggering 82% of consumers say they’ve purchased a product or service based on an influencer’s recommendation. This isn’t just a trend; it’s a seismic…
David Mckinney
·
Gaining positive publicity organically is a marketing superpower, yet many brands struggle to consistently generate earned media. This guide offers a complete roadmap and real-world…
·
Key Takeaways Implement a 2026-specific Google Ads attribution model within the platform to accurately credit conversion paths. Utilize the Meta Business Suite’s “Experiment” feature to…
·
An earned media hub is the definitive resource for marketing professionals seeking to maximize the impact of earned media strategies, but understanding how to build…
·
Maria, the marketing director for “GreenLeaf Organics,” a mid-sized, direct-to-consumer health supplement brand based right off Peachtree Industrial Boulevard in Norcross, was staring at her…
·
·
10 min read
By 2026, over 70% of consumer-brand interactions on social media will involve AI-driven recommendations or content, according to a recent eMarketer report. This isn’t just…
·
·
7 min read
Becoming a successful PR specialist in 2026 demands more than just media contacts; it requires a strategic, data-driven approach to every campaign. The tools available…
·
·
9 min read
Maria, the brilliant but beleaguered founder of “Terra Textiles,” a sustainable fashion brand based out of Atlanta’s Old Fourth Ward, stared blankly at her Q3…
·
·
9 min read
Misinformation plagues nearly every industry, and the world of public relations is certainly no exception. Many common beliefs about how PR works, especially concerning expert…
·
·
8 min read
Key Takeaways Implementing A/B testing on content formats, like short-form video versus static images, can increase social media engagement rates by up to 25% within…
·
·
8 min read
