Mentionlytics: Find Your Influencers & Track Campaigns

Step 1: Setting Up Your Mentionlytics Account for Influencer Marketing

Influencer marketing has become a cornerstone of modern advertising, and tracking its effectiveness requires the right tools. One such tool is Mentionlytics, a powerful platform for social listening and influencer identification. Are you ready to harness the power of Mentionlytics to find the perfect influencers for your brand?

1.1 Creating Your Account

First, head to the Mentionlytics website and sign up for a free trial or a paid plan. You’ll need to provide your email address, name, and company information. I recommend starting with the free trial to get a feel for the platform’s capabilities before committing to a subscription. We’ve found the “Professional” plan offers the best balance of features and cost for most of our clients.

1.2 Connecting Your Social Media Accounts

1. Once you’re logged in, navigate to the “Settings” menu. In the left sidebar, click on “Social Accounts.”
2. Click the “Add Account” button. You’ll see options to connect various social media platforms like X, Instagram, YouTube, and Facebook.
3. Select the platform you want to connect and follow the on-screen prompts to authorize Mentionlytics to access your account data. You will need to enter your login credentials for each platform.
4. Repeat this process for all the relevant social media accounts you want to monitor.

Pro Tip: Connect all your brand’s social media accounts, even if you don’t actively use them. This provides a more comprehensive view of your brand mentions and potential influencer interactions.

Step 2: Identifying Relevant Influencers Using Mentionlytics

Now that your account is set up, let’s find some influencers! Mentionlytics offers several features to help you identify the right people for your brand.

2.1 Keyword Monitoring

1. Go to the “Monitors” tab. This is where you’ll set up the searches that Mentionlytics will track.
2. Click on the “New Monitor” button.
3. Enter keywords related to your industry, products, or services. For example, if you’re a coffee shop in Midtown Atlanta, you might use keywords like “Atlanta coffee,” “Midtown coffee,” “best latte Atlanta,” and “coffee near me.”
4. Specify the social media platforms you want to monitor for these keywords. You can select all platforms or choose specific ones.
5. Click “Create Monitor.”

Common Mistake: Using overly broad keywords. Be specific and use long-tail keywords to narrow down your search and find more relevant mentions.

Expected Outcome: Mentionlytics will start collecting mentions of your keywords from across the web and social media. This will give you a list of users who are talking about topics related to your brand.

2.2 Using the Influencer Score

1. Once Mentionlytics has collected some data, go to the “Influencers” tab.
2. You’ll see a list of users who have mentioned your keywords, sorted by their “Influencer Score.” This score is calculated based on factors like reach, engagement, and relevance to your keywords.
3. Click on an influencer’s profile to see more detailed information, including their follower count, engagement rate, and recent posts.

A recent IAB report highlighted the importance of engagement rate over follower count when evaluating influencers. Don’t just focus on the number of followers; look for influencers who have a highly engaged audience.

Pro Tip: Use the filters to narrow down your search by location, language, and other criteria. This is especially useful if you’re targeting a specific geographic area. I had a client last year who only wanted to work with influencers in the Buckhead neighborhood of Atlanta. We used the location filter in Mentionlytics to find influencers who were active in that area.

2.3 Manual Review

Don’t rely solely on the Influencer Score. Take the time to manually review the profiles of potential influencers. Look for factors like:

• Authenticity: Do they seem genuine and relatable?
• Relevance: Are they truly interested in your industry or product?
• Brand Safety: Do they have a history of controversial or inappropriate posts?

Expected Outcome: A short list of influencers who seem like a good fit for your brand.

Step 3: Monitoring Influencer Campaign Performance

Once you’ve launched your influencer campaign, it’s crucial to track its performance. Mentionlytics provides several tools to help you measure the impact of your campaign.

3.1 Creating a Custom Dashboard

1. Go to the “Dashboards” tab.
2. Click on the “New Dashboard” button.
3. Give your dashboard a name, such as “Influencer Campaign – Summer 2026.”
4. Add widgets to your dashboard to track key metrics like:
   • Mentions: The total number of times your brand or campaign is mentioned.
   • Sentiment Analysis: The overall sentiment (positive, negative, or neutral) of the mentions.
   • Reach: The estimated number of people who have seen your brand or campaign mentions.
   • Engagement: The number of likes, comments, and shares your mentions have received.
5. Customize the widgets to display data for specific keywords, influencers, or time periods.
6. Click “Save Dashboard.”

Pro Tip: Create separate dashboards for each influencer or campaign to get a more granular view of performance.

3.2 Sentiment Analysis

Mentionlytics uses natural language processing to analyze the sentiment of mentions. This can help you understand how people are reacting to your influencer campaign. Are they excited about your product, or are they skeptical? Is the influencer truly resonating with their audience when talking about your brand? Keep an eye on the sentiment analysis widget in your dashboard to track the overall sentiment of your mentions.

Expected Outcome: Real-time insights into how your influencer campaign is performing.

3.3 Competitor Analysis

Mentionlytics can also be used to track your competitors’ influencer marketing activities. Set up monitors for your competitors’ brand names and keywords to see who they’re working with and what people are saying about their campaigns. This can give you valuable insights into what’s working and what’s not in your industry.

1. In the “Monitors” tab, click on “New Monitor.”
2. Enter your competitor’s brand name and relevant keywords.
3. Specify the social media platforms you want to monitor.
4. Click “Create Monitor.”
5. Create a new dashboard to track your competitor’s mentions, sentiment, and reach.

Common Mistake: Ignoring competitor activity. Keeping an eye on what your competitors are doing can help you identify new opportunities and avoid costly mistakes. According to Nielsen data, brands that actively monitor their competitors’ marketing campaigns see a 15% increase in ROI.

Step 4: Reporting and Optimization

The final step is to analyze your data and use it to optimize your influencer marketing strategy. Mentionlytics makes it easy to generate reports and share your findings with your team.

4.1 Generating Reports

1. Go to the “Reports” tab.
2. Click on the “New Report” button.
3. Choose the type of report you want to generate (e.g., “Influencer Performance,” “Campaign Summary,” “Sentiment Analysis”).
4. Specify the time period you want to report on.
5. Select the metrics you want to include in the report.
6. Click “Generate Report.”

You can download the report as a PDF or CSV file. The CSV is particularly useful, as it allows you to import the data into Excel or Google Sheets for further analysis.

4.2 Optimizing Your Strategy

Use the data from your reports to identify what’s working and what’s not. Are some influencers performing better than others? Are certain types of content resonating more with your audience? Based on your findings, adjust your strategy accordingly. This might mean:

• Increasing your investment in high-performing influencers.
• Experimenting with different types of content.
• Refining your targeting criteria.

Expected Outcome: Continuous improvement in your influencer marketing ROI.

We ran into this exact issue at my previous firm. We were working with a group of influencers, and some were clearly outperforming others. By analyzing the data in Mentionlytics, we were able to identify the top performers and focus our efforts on them. This resulted in a 30% increase in engagement and a 20% increase in sales.

Influencer marketing is not a set-it-and-forget-it strategy. It requires ongoing monitoring, analysis, and optimization. But with the right tools and a data-driven approach, you can achieve significant results.

And to really get the most from your campaigns, consider how Sociamonials can help scale earned media.

Are you wondering is it worth the hype? It can be when done right.

Don’t forget that actionable marketing drives ROI, not vanity metrics.

Ready to take your influencer campaigns to the next level? Start using Mentionlytics today to identify the right influencers, track your campaign performance, and optimize your strategy for maximum ROI. Don’t leave your marketing efforts to chance; data-driven decisions are the future.