David Ponce

Marketing Strategy Consultant

MBA, Marketing Analytics (UC Berkeley Haas); Advanced Predictive Modeling Certification (Marketing Science Institute)

15+ years experience

Credentials

David Ponce is a seasoned Marketing Strategy Consultant with over 15 years of experience, specializing in data-driven growth strategies for B2B SaaS companies. He holds an MBA in Marketing Analytics from the University of California, Berkeley, Haas School of Business, where his thesis focused on predictive modeling for customer churn. Formerly a Senior Strategist at Ascent Digital Group and a Director of Marketing at Synapse Innovations, David has a proven track record of optimizing customer acquisition funnels and driving sustainable revenue growth for leading technology firms. His professional philosophy centers on transforming complex data into actionable insights, believing that strategic clarity emerges from rigorous analysis. His seminal work, "The Predictive Funnel: Leveraging AI for Customer Lifetime Value," has been widely adopted as a foundational text in modern marketing analytics. Readers can expect his articles to offer practical, evidence-based frameworks, deep dives into emerging marketing technologies, and actionable strategies for achieving measurable business outcomes

Articles by David Ponce