Author: Michael Davis

Michael shares 'other' expert insights. A PhD in Sociology, he provides thought-provoking commentary on the latest research and theories.

Allyship in Action

Authentic Allyship: Earned Media for Social Impact

From Words to Action: A Guide to Authentic Allyship in Earned Media In the evolving landscape of earned media, simply voicing support isn’t enough. True…

Michael Davis · 12/03/2026 · 7 min read

Allyship in Action

Brand Activism: Earned Media & Social Justice in 2026

Understanding the Power of Allyship Through Social Justice Allyship is a critical component of a just and equitable society, and in 2026, consumers are increasingly…

Michael Davis · 12/03/2026 · 7 min read