Author: Andre Sinclair

Emily, a marketing technologist, reviews the latest software and platforms. She is a regular contributor to 'Tech Marketing' and evaluates marketing tools.

Marketing Analytics

Backlinks & Content Marketing: Expert Strategies

Content Marketing That Attracts Backlinks: What Experts Say Are you tired of creating content that disappears into the digital void? Want to learn how to…

Andre Sinclair · 13/03/2026 · 7 min read

Marketing Analytics

Earned Media Analytics: Data-Driven Marketing Wins

The Data Doesn’t Lie: How to Use Analytics to Optimize Your Earned Media Strategy Are you tired of guessing whether your earned media efforts are…

Andre Sinclair · 13/03/2026 · 7 min read

Marketing Analytics

Earned Media ROI: Marketing Metrics That Matter

Beyond Likes: Measuring the ROI of Your Earned Media Efforts with Marketing Analytics In today’s digital age, earned media—coverage gained through public relations, word-of-mouth, and…

Andre Sinclair · 13/03/2026 · 9 min read